Taio Cruz has sold more than 16 million singles across the world and has become one of the most desired producer/writers. Judging by his own merit, he is also a unique international artist. Critics have described him as a combination of Babyface, John Legend and Justin Timberlake.

While Cruz is on a break from his busy schedule of writing and working on his own projects, he also keeps himself busy collaborating and writing songs for several other artists such as Britney Spears, The Pussycat Dolls, Usher and Justin Timberlake.

In his new album TY.O, he has worked with a number of A-list producers who are also currently working with several other pop stars. The list of producers include big names such as Dr. Luke and Cirkut, Carl Falk, Rami Yacoub, Steve Angello, RedOne, Jimmy Joker, Klas Åhlund, Sebastian Ingrosso, Jason Gilbert and David Guetta. Apart from all this, he is also the founder and chief executive of Rokstarr Music in London.

In September of 2009, Cruz launched his fashion and accessories brand Rokstarr which focuses mainly on sunglasses. Another spin-off label entitled Rok by Rokstarr focuses on high street fashion making casual t-shirts and jeans.

Taio will visit Sydney for promoting his new album TY.O and stay from February 27th to March 2nd. The album was originally released in December last year.

The album also features the hit song Hangover which has already achieved triple platinum sales in Australia as well as more than 30 million hits on YouTube. Taio’s latest single Troublemaker has been recently released in Australia.

He was also the first British solo artist ever to rank top in the ARIA Singles Chart in last decade for his hit single Dynamite.