aio Cruz introduces KeWe social application

Taio Cruz, the well known singer and song writer, who earlier performed in the London Olympic Games' closing ceremony in the year 2012, is now entering the social networking world with a brand new application directed to mash up functions from already existing applications like Foursquare, Instagram, WhatsApp and Facebook.

KeWe is Taio Cruz's very first foray into the application market. Taio Cruz's firm called Tourean, offered Mashable an scoop look at KeWe iOS application that was just loosed as a pre-release in iTunes shop.

Cruz said Mashable that KeWe adds social with messaging but without forcing the user to do either. With Facebook, as soon as one becomes friends, they are connected automatically. With Twitter, a mutual follow lets for direct messages. With KeWe application you can follow or not, and connect or not now the selection is up to the user.

The application mimics the appearance of Facebook's News Feed, photo and filter functions of Instagram, multimedia messenger of WhatsApps as well as Explore tab of Foursquare to see who's nearby. Cruz further added that KeWe connects the two worlds of messaging and social networking into one place, making messaging experience richer as well as offering social experience with the option to connect. The application is available for downloading now, but the features would not be up for all till 22nd August.